Generation Y’s unique challenge
Two weeks from now, product designer David Seymour will board a plane to Pakistan to begin an eight-month tour of Asia.
Seymour, 25, graduated in 2006 and has been working in design for a manufacturing company since then, but now he feels ready to broaden his horizons. His plan is to travel overland through India, China, Laos and Vietnam before flying on to Australia, where he will spend a year working freelance.
After that he will move on to South America for more travelling and then perhaps to North America before he considers his options for a permanent job.
“I think my generation feel freer to follow our own paths,” he said. “There are so many options open to us. It’s a cliché, but you only live once. You have to find a job you love, and experience as much of life as you can.”
Seymour’s views are typical of a group researchers call Generation Y – of those born after 1980 who have grown up in the information age. Several studies have been carried out into the characteristics of this group and now, as they begin to dominate the graduate-jobs market, recruiters are striving to understand what motivates them.
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