“Can your customers tell the difference between you and your competition?”

This question is the whole premise of Scott McKain’s book, Collapse of Distinction.  As a Student Minister working in a large church this is a question that really impacts the whole organization.  In reading Scott’s book I found myself at times wondering if it was going to have any impact on me or the way I do ministry.

“Being different, standing out, getting noticed in a sea of sameness is vital to any organization’s sustained growth and profitability.”

While I know that many of my peers would argue that we do not need to look at ministry from a business perspective.  At the same time they are working diligently to find ways to grow and stand out in the community.  Churches are being planted everywhere, the mega church is growing and we are all trying to gain an identity in the community.  The real goal, as derived from Collapse of Distinction, is how can we create a distinction that makes us different and allows us to reach those in our community that need to hear the message of the cross over the other messages that are coming in.

Scott McKain shares some great perspectives on how we can reach this goal throughout this book.  It is written in spite of what we are hearing in the main stream leadership and management circle.  The book is also written with a unique style that comes with an in depth outline at the end of each chapter.  So, if you have to read quickly there is a way to do it and get all the content you want.

If you are concerned about people knowing who you are then you will want to read this book.

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